Discover how to adjust the four elements of force to maximize the impact and effectiveness of your value proposition and move more prospects up the funnel.
We practice a patented methodology to increase customer response, derived from 20 years of research by data scientists. The research shows that we must provide value and get a ‘‘yes’’ at each micro-decision, or it will be a ‘‘no’’ at the final macro-decision. Through customer research and testing, we can define the customer thought sequence on the path to conversion and optimize that sequence, which results in more people saying ‘‘yes.’’
The force compelling enough to overcome gravity is your value proposition. Leverage this functional framework across your organization to get consistent results and improve performance. Let's work together to help attract more prospects up the funnel, one micro-yes at a time.